LSA Market Shares Archives - Page 3 of 7

2012 LSA Market Shares — Cubs & Surprises

By Dan Johnson || February 9, 2013 Leave a Comment

Cessna Skycatcher

CubCrafters CarbonCub SS

Aerotrek A240

Flight Design CTLS

American Legend Cub

Phoenix Air Phoenix motorglider
photo by James Lawrence

Czech Sport Aircraft SportCruiser
photo by Jim Raeder

Our annual review of LSA Market Share brings our updated fleet chart and a second chart showing prior-year registrations. While sales of new SLSA remains below par, the market appears to be experiencing spotty but regular recovery from earlier low points. The first half the year foretold a better recovery but the last half of the year stalled somewhat. Regardless, based on traffic to this website, LSA interest is higher than ever. For January 2013, ByDanJohnson.com set all-time records in Unique Visitors and all other measuring criteria Thank you for your support! 2012 Market Share report — Nearby, we present our standard market share numbers. Our original chart remains consistent, illustrating the "installed base," or "fleet size." Because we know many of you seek recent-year information we are repeating the Calendar Year chart that debuted last year. For the second year in a row Cessna lead in 2012 with an impressive 94 registrations though this is down 30% from 134 in 2011. While Cessna looked to set a new record with 76 registrations (152 annualized) in the first half of 2012, their pace slowed sharply in the second half, adding only 23, perhaps a result of their announcement about switching to Primary Category as a means of entering the European market. The Wichita giant is singlehandedly restarting Primary Category with the first such application in nearly 20 years, a decision that may inspire other companies to go this route. Perhaps the most noteworthy story in 2012 registrations is an even better performance by CubCrafters. The Washington State company added 48 new registrations, up 33% from 36 in 2011. Company marketing boss John Whitish reported 52 SLSA sales, which prompts us to ask that you read the notice at the end of this article. Congratulations to CubCrafters, clearly a company to keep watching. A remarkably steady climber is Aerotrek, which took the #3 slot for 2012 registrations, a notable improvement from their #5 spot in 2011. Despite some reports that all SLSA are expensive, Aerotrek has a very attractive price point and an impressively built, folding wing aircraft available in tailwheel or trigear. Aerotrek consistently replies to our listings, with the goal of making our FAA registrations report more precise. This happens, for example, when sales occur to Canada with no N-number assigned or when a SLSA drops down to ELSA perhaps as the owner wants to make design changes (which is allowed as is owner maintenance). Other companies also see differences explained by deregistration, accidents that remove the aircraft from the registry, or simple errors in data entry after a sale. Regardless of the variables in counting registrations versus sales, bravo to Aerotrek! Based on their faithful feedback we have been able to improve our accuracy. Other top guns in 2012 include perennial leaders like Flight Design, which remains convincingly atop the overall fleet and added 11 more registrations during the year and American Legend which revived from a sluggish 2011 to add 11 SLSA in 2012. SportCruiser importer US Sport Aircraft fulfilled the last of the PiperSport orders and rewrote their distributor agreement with Czech Sport Aircraft; they added another 10 SLSA in 2012. In a pleasant but unexpected turn, importer Phoenix Air USA added an impressive 10 SLSA registrations of their extremely lovely motorglider. Congratulations to all these leaders. A member of the exclusive Over-100 Club listing only eight SLSA producers is Tecnam. The Italian company showed renewed vigor logging six registrations in the second half of the year. They also successfully completed an FAA audit in Italy. Among their five SLSA models, four are high-wing models yet their low wing Sierra has 51 units flying in America, more than any other Tecnam model. Another European producer with facilities in Italy is Pipistrel, which overcame regulatory hurdles in mid-year and has begun delivering SLSA to Americans. They also logged six in the last half of the year. Both Tecnam and Pipistrel report active sales outside the USA. Unfortunately, one former high flyer, Remos, lost its U.S representative and has become very quiet though earlier this year, their CEO said they had recovered from the previous CEO's high-spending ways. We are watching a few companies not on our fleet chart. One new entry to the SLSA scene is Bristell, in a new partnership with fractional ownership provider, AAP. They join some other companies that have not been active long enough to get on the fleet chart, but nonetheless deserve attention. These companies include World Aircraft Co., which is bringing all production to their Paris, Tennessee facility. Breezer is now established on the Sun 'n Fun campus and more is expected from them. Sky Arrow producer Magnaghi has new life and may resurge. Aero's AT-4 (formerly known as Gobosh) is back with new representation. Just Aircraft got rave reviews on their SuperSTOL model and this mostly kit company is enjoying a solid run of business something like 100% kit producers Zenith Aircraft and Sonex. While mentioning kit builders (not on our SLSA list), we must include Van's Aircraft, which has seen registration of 203 RV-12 kits. We are also watching the pulse on seaplanes lead this year by Progressive Aerodyne, which earned SLSA approval even as FAA increased their oversight via highly detailed audits. Congratulations to the SeaRey team for this significant accomplishment. This brief look at the LSA market is not complete. One observation is that the "All other producers" category is now the largest percentage, indicating small producers continue to develop sales. Some companies not reflected in our Top-20 and Top-10 charts may emerge into these lists in the future. Others that have been in the Top-20 but which are no longer producing new aircraft were omitted. However, all SLSA models are covered in our SPLOG reports and you may also examine our Featured Aircraft (right column of most pages) for more exciting Light-Sport Aircraft and other aircraft Sport Pilots can fly. As I have said for years, a loud shout-out is owed to Jan Fridrich of the Czech LAA for the LSA Market Share report. Jan is also head of LAMA Europe and a tireless worker for the advancement of Light-Sport aviation. He invests many hours to analyze data for each report. Thanks, Jan, on behalf of all ByDanJohnson.com readers. During 2013, we will work to solicit comments from producers to evaluate the sales versus registration numbers. This is not an easy task and no promises are made yet the effort seems worthwhile in the pursuit of better information. Notice: As always, we observe for you that all numbers here are derived from FAA's N-number registration database and are subject to data entry errors. Figures presented are not identical to sales recorded by the companies though over time the numbers draw closer. UPDATE 2/13/13: GAMA held a press conference today where they released their industry numbers. Get more on GAMA here, but this is where their figures relate to the Light-Sport market. Piston aircraft, singles and twins, suffered a minor drop, only 1.9% down; GAMA did list some LSA in their report but did not use them in summary tables. Turbines were up and GAMA added agricultural crop-spraying planes to their membership; many ag planes are turbine powered. Jets were down slightly more at minus 3.4%. Like the Light-Sport industry, GAMA is hoping for improvement in 2013 and they announced some interesting initiatives to this end.

First Half 2012 LSA Registration Update

By Dan Johnson || September 5, 2012 Leave a Comment

BRM Aero's Bristell appears to be an up-and-comer.

Jim Lee has quietly been logging a slew of orders for his smooth motorglider.

Aerotrek continues to be a solid selling aircraft, and offers one of the lower price points among LSA.

We've been getting requests for market share information and I am happy to provide an update, thanks to my European associate Jan Fridrich who does the hard work of sifting through FAA's database. I remind you that his efforts are not merely tallying whatever FAA publishes. In fairness, Jan has to evaluate many pieces of information and judge accuracy of the entries. This isn't because FAA's registrars are bumbling fools that cannot enter data accurately. The challenges come from sheer number of brands (90) and models (127) over a mere seven years... unprecedented in aviation history. To that add the variations of Experimental Amateur Built (EAB), Special Light-Sport Aircraft (SLSA), Experimental Light-Sport Aircraft kits (ELSA) and converted two-place ultralights to LSA status. Then factor in that some standard category or homebuilt aircraft meet the LSA parameters of weight and speed and such so some people consider them "LSA," when in fact they mean they can be flown by some possessing a Sport Pilot certificate. My onetime EAA associate Ron Wagner coined the phrase "Sport Pilot eligible" to describe these aircraft. So now we come to the first half of 2012. Cessna appears the clear and away winner of the registration sweepstakes with an impressive 71 registered aircraft logged in six months (11.8/month). Jan reports a good number of these are registered in Cessna's corporate name so they do not equate to deliveries though they are newly hatched LSA. In all of 2011 Cessna registered 11.2/month so Shenyang Aircraft in China is finding a steady pace of production. Following well behind but still leading the rest of the pack is CubCrafters with 28 more registrations in the first half (4.7/month), a faster pace than their 2011 performance of 36 (3.0/month), indeed greater than 50% more production than last year when they also came in second after Cessna. American Legend managed to slightly up their 2011 pace to register seven new LSA in the first six months of 2012, trailed by Flight Design with six, followed by a tie between Jabiru U.S. and SportCruiser at five each. One surprise is Phoenix, the sleek motorglider builder, whose U.S. importer registered four in 2012 but reports having sold 20. "We cannot keep up with orders from customers," Jim Lee reports, "even though the production rate has increased." Bristell registered three and was followed by a chain of companies registering two apiece: Arion and their Lightning, Renegade and their Falcon, World Aircraft and their Spirit, and Canadian Light Aircraft and their Bush Caddy. Quite a few more companies at least got on the log and I think it's fair to say the first half of 2012 represents an improvement over 2011. That's great and we'll hope for more progress in the Light-Sport Aircraft sector. Update 9/5/12 — Shortly after we released the nearby chart, we heard from Aerotrek that we had undercounted their registrations. Besides our regrets — we do strive for accuracy — we repeat the comment that FAA's database can be a confusing place. Aerotrek's Rob Rollison sent detailed information to support his registration of six new LSA (the earlier report was for two) in the first half of 2012. He reported three each of the A240 tricycle gear models and A220 taildragger models were registered. Aerotrek continues to enjoy positive developments. In defending his registrations, Rob wrote, "Every plane I receive from [manufacturer] Aeropro is already sold — we are sold-out eight months in advance at the present time (and it's been this way for over a year)." Contratulations to Aerotrek and Aeropro. We looked into the data more deeply and corrected the chart. DISCLAIMER: As always we remind readers that the information presented in the text above and in the nearby graph is derived from registrations as logged by FAA Registration Branch. Figures are not sales or deliveries though over time, these values will tend to be very close. Also, the registration database used for this report may no longer include aircraft that were removed from the registry, slightly altering the numbers. Such removals can occur when an aircraft is shipped out of the USA, is destroyed by an accident, or is taken from Special LSA category to another category like Experimental LSA. Every effort has been made to report the most accurate information available.

We’ve been getting requests for market share information and I am happy to provide an update, thanks to my European associate Jan Fridrich who does the hard work of sifting through FAA’s database. I remind you that his efforts are not merely tallying whatever FAA publishes. In fairness, Jan has to evaluate many pieces of information and judge accuracy of the entries. This isn’t because FAA’s registrars are bumbling fools that cannot enter data accurately. The challenges come from sheer number of brands (90) and models (127) over a mere seven years… unprecedented in aviation history. To that add the variations of Experimental Amateur Built (EAB), Special Light-Sport Aircraft (SLSA), Experimental Light-Sport Aircraft kits (ELSA) and converted two-place ultralights to LSA status. Then factor in that some standard category or homebuilt aircraft meet the LSA parameters of weight and speed and such so some people consider them “LSA,” when in fact they mean they can be flown by some possessing a Sport Pilot certificate.

Great Internet Year for Recreational Aviation

By Dan Johnson || September 2, 2012 Leave a Comment

LSA are proliferating all around the planet.

We try not to overdo this, but we have a new benchmark to share with you. *** One year ago, we loaded a new graphic onto our home page. The idea was to better identify where in the world we were finding visitors so we put up Flag Counter, which you can see at the bottom of the Featured Aircraft listing in the right column. It's been fun to watch the numbers and flags adjust. *** If you click on that image you can get much more info. One thing you'll see is that we've had 191 countries come to visit, including some you may not know existed. Indeed, the entire world has an interest in affordable, recreational aircraft. *** You'll also note a count of Unique Visitors. At the end of the first year of having this counter on ByDanJohnson.com, we exceeded 150,000 Unique Visitors, according to Flag Counter. Our own stats counter — which doesn't simply sample as most other counters do, instead counting every visit — shows an even larger number: 181,846 or more than 15,150 per month. In 2012, our all-time record year, the average has exceeded 16,000 Unique Visitors per month. We feel mighty fortunate about our steady growth since everyone knows too well we have a sluggish economy most places on the planet. *** In August of 2012, we exceeded 3 million hits for the first time, and our bandwidth showed nearly 60 GB of content delivered. That's more than 12 DVDs worth or 75 CDs full... every month. Our sponsors — who help us make so much available for free — care how many times their banners and messages are being seen and we have consistently over-delivered on that promise as well. Oh, BTW, our August revenues also set a record and we sincerely thank our many sponsors for their unwavering support that benefits every reader. *** All this is just numbers and we hesitate to wave our flag too vigorously as it sounds like bragging. OK, it is a bit, but the larger, more important message is that the idea of affordable aircraft and flying for fun appears — at least by the benchmark of one website's performance — to be alive and well... all over the globe. *** Of course, the big aviation websites like those from AOPA, EAA, AvWeb, ANN, and many others have even larger numbers of visitors but they often include aviators interested in working or business aircraft. Instead, we offer the sporting community of aviators a concentrated package: all fun flying and no business or transport aircraft content. *** We enjoy what we do here at ByDanJohnson.com and we hope it shows. We're lucky to have top-notch contributors that add depth. We CERTAINLY appreciate your regular, growing visits and we promise to work hard every single day to keep providing the news, videos, and other information you seek. Thanks so much for clicking by for a visit! C'mon back soon.

FAA’s 20-Year Forecast; Focus on Light-Sport

By Dan Johnson || March 18, 2012 Leave a Comment

Rotax BRP's more fuel efficient 912 iS.

Cessna's Skycatcher lead 2011 registrations among LSA followed by CubCrafters.

Flight Design's CT series maintains the largest fleet of LSA.

FAA issued its 20-year forecast for aviation showing growth prospects for business jets and Light-Sport Aircraft. It also forecasts a decline in the total number of piston-powered aircraft. Viewed from a distance, this might seem beneficial to Light-Sport Aircraft producers and sellers. Reasonably, FAA's report appears to suggest recreational pilots will enjoy more hours aloft in a growing fleet of LSA. *** Against a backdrop of what seems to be continuously increasing prices for avgas — some believe 100LL might even disappear — the fuel efficiency of LSA becomes more important. For example, Rotax just launched their 912 iS fuel-injected engine boasting a 21% reduction in fuel consumption, taking the popular engine from burning about five gallons per hour to a theoretical four gallons in an hour of flying. Should we LSA enthusiasts celebrate these facts? *** Regretfully, I find FAA's forecast improbable (see details below). Not that the agency's number crunchers are wrong; in fact, I hope they might be right. I simply find a 20-year forecast for an industry only seven years old to be a form of spreadsheet-based palm reading. *** Forecasting the future is barely more than informed guessing... by anyone, whether FAA, stock market forecasters, or climate predictors. Foretelling the future commonly relies on historical perspectives that are often upended by new developments, whether technical innovations on the plus side or terror attacks on the minus side. Innumerable events conspire to render even the most thoughtful forecast totally incorrect. *** That said, here are a few more tidbits gleaned from a study of FAA's spreadsheets: ••• Certified single engine piston airplanes (other than LSA) are forecast to decline from 148,101 when LSA arrived on the scene in 2005 to 135,340 by 2032. This 12,761 drop amounts to about 500 aircraft per year being retired from the fleet. ••• Experimentals are expected to grow by 32% over this 26-year period (which includes a few years already confirmed: 2005 to 2010) to 31,140 aircraft. This calculates to adding about 289 Experimentals per year throughout that period. ••• "Sport Aircraft," a category I presume includes LSA, is expected to expand from 6,528 in 2010 to 10,195 in 2032. Of the 6,528 in the most recent count, some 4,000 are evidently ultralights converted to ELSA. Those won't be repeating, so it seems FAA is forecasting growth of new SLSA at 3,667 aircraft over a 20-year window, or about 183 aircraft per year. Since the LSA industry has every year produced more than 183 aircraft — some years twice that or more — FAA's forecast is questionable to me. ••• Interestingly, when you add the growth in Experimentals to the projected growth in LSA you get almost exactly a 1:1 replacement for those departing FAA-certified single engine aircraft. Thus, in FAA's crystal ball, the overall fleet of single engine flying machines will flat line over the next two decades. ••• FAA predicts meaningful growth in pilot certificates only for Sport Pilot and Rotorcraft pilots. Growth of Sport Pilot certificates is by far the highest in percentage terms, though the recent starting date skews the data. Despite this statistical anomaly, I find Sport Pilot growth reasonable given that this new certificate — like the LSA themselves — represents the new entry point for pilot starts. Why pay for a Private when you can get an FAA license for half the cost? *** In summary, the FAA effort is worthwhile and appreciated, but honestly, I would not bet these figures are reliable given the distant horizon. The only way to know for sure? Check back in 20 years. To compare FAA's significantly different forecast from only two years ago, read this report.

2011 Market Share Info… and We Set Records

By Dan Johnson || February 8, 2012 Leave a Comment

...is setting records

CubCrafters achieved the #2 performance in 2011, a credit to their highly refined and very potent Cubalike with a 180-hp engine. photo courtesy CubCrafters

Cessna's Skycatcher leads in 2011 registrations. photo courtesy Cessna Aircraft

The LSA Market Share numbers are complete for 2011 and we offer them below. But first, if you will permit, I wish to say a hearty thanks to all the visitors that helped ByDanJohnson.com achieve an all-time record month in January 2012 following a strong December 2011. In the first month of the new year we broke nearly every prior record: Unique Visitors, Total Visits, and Hits. We also serve a 25% international audience in nearly every country on Earth. We appreciate the long-term loyalty of our sponsors and each of you who are Members. Your $29 annual donation to this website helps us provide lots of free information. Thank you for your support. 2011 Market Share Report Nearby, we present our standard market share numbers. Our original chart remains consistent, illustrating the "installed base," or "fleet size." However, we know many of you want current-year information and therefore we begin our first Calendar Year chart. *** No question about it. Cessna easily won the 2011 race with 134 registrations, the most ever in one year for one company and 48% of all registrations for the year. Flight Design achieved nearly this number for two years running (109 and 103 in '06 and '07). Even Cessna can't yet match that. Experts and former Cessna people wonder how many of the 1,000 original Skycatcher deposits could be returned after a dramatic 30% price increase but that takes nothing away from Wichita giant's performance at delivering aircraft, slowly in 2009, accelerating in 2010, and zooming upward in 2011. *** The second biggest story in 2011 registration performance is CubCrafters. Their 36 new registrations vaulted the company into the number two spot in overall fleet, while Cessna and the SportCruiser are tied in third. Last year deliveries were good enough for second in 2011, yet CubCrafters has a solid record of adding to their fleet (15-51-19-24-39-36 in '06 thru '11). Cessna didn't start delivering until 2009. *** In third and fourth place for 2011 are perennial leader Flight Design, which remains convincingly atop the overall fleet, and the SportCruiser. Importer US Sport Aircraft has done well to carry on after Piper left the LSA scene. Both Flight Design and US Sport Aircraft have strong customer support programs that help account for their success. *** Another interesting accomplishment are the twin (but different) companies of Jabiru USA and Arion, which tied for 2011 registrations. Jabiru is one of our Big Eight with more than 100 aircraft in the fleet (though Evektor is nearly ready to make it Big Nine). Arion is all-U.S. design and manufacture and has been steadily adding SLSA to a respectable fleet of kit-built LS-1s. *** Some solid producers American Legend, Tecnam, and Remos had a slow year but reported sales at Sebring 2012 in response to new models and programs from each company. *** It's little surprise to see Aerotrek in the #5 spot for 2011 and #12 overall. The company has one of the best price points among SLSA and an impressively built, folding wing aircraft available in tailwheel or trigear. *** In the Up-and-Comers Department, I suggest keeping an eye on American producers Allegro, World Aircraft, and Progressive Aerodyne plus European builders Pipistrel and Fk Lightplanes. Finally, SportairUSA has the broadest selection of SLSA plus the coolest options worth a closer look. *** This brief review of the LSA market is not complete. Please see all our SPLOG reports and Featured Aircraft for more on the Light-Sport Aircraft and other aircraft Sport Pilots can fly. Notice: As always, we observe for you that all numbers here are derived from FAA's N-number registration database. These figures are not identical to sales logged by the companies. ••• A sincere thank you goes to Jan Fridrich of the Czech LAA for his work on the LSA Market Share report. Jan is also head of LAMA Europe and a tireless worker for the advancement of Light-Sport aviation. He invests many hours to analyze data for each report. Thanks Jan, on behalf of all ByDanJohnson.com readers.

Third Quarter 2011 LSA Market Report; Cessna Jumps

By Dan Johnson || November 2, 2011 Leave a Comment

Cessna's Skycatcher now ranks #2 in FAA N-number registrations. Read my Skycatcher pilot report. photo courtesy Cessna Aircraft

Van's has registered 132 kit RV-12s since Brad Stiefvater flew this first customer-built version in September 2009. photo courtesy General Aviation News

Sure enough, by several measures and based on multiple conversations, 2011 is shaping up to be a better year than 2010. Of course, that's not saying much as all of aviation worldwide was slow last year and in 2009. When you're near the bottom of the well, everything starts looking up. *** With those thoughts in mind, we present the newest market share report, this one through the third quarter of 2011. In recent years we've had folks tell us we ought to show charts of this year's or this quarter's performance. But most readers want to know the "installed base," to borrow a phrase from the trend-setting tech industry. When people talk about Windows versus Apple market share or iOS versus Android, they generally mean how many of all buyers have those systems. *** Nonetheless, we recognize pilots are hungry for more recent info. So for several years, we have discussed near-term performance in the text of our articles even while we present a graphic showing FAA N-number registrations since the beginning. The nearby chart has become a staple of this industry used by all sorts of people: other airframe producers, avionics and other equipment manufacturers, insurance companies, FAA, and member organizations. *** For the last nine months, Cessna is far and away the leader, with 140 registrations logged in 2011. The Wichita giant once boasted of nearly 1,000 Skycatcher customers and they have been fulfilling those orders with increasing speed. Following them is CubCrafters with 29 registrations this year so far. Other top producers include CSA's SportCruiser (20), Flight Design (17), and Jabiru USA (8). *** One new arrival in the top 20 is Arion and their Lightning (6 in 2011). Another up and comer is Pipistrel, fresh from their third-in-a-row victory at the NASA Green Challenge. For all other companies, 2011 has continued the very sluggish sales pace of 2008, '09, and '10. Notice: As always, we observe for you that all numbers here are derived from FAA's N-number registration database. These figures are not identical to sales logged by the companies although, over time, the numbers get closer.*** A few kit producers deserve mention even though we struggle to count these numbers accurately due to confusion by entry clerks regarding the fuzzy distinctions between kit ELSA, amateur-built kits, and ELSA converted from two-place ultralights (the latter being, by far, the largest single component of what are called Light-Sport Aircraft in America). Nonetheless with 132 FAA N-number registrations, Van's Aircraft and their RV-12 earned our attention. Rans is another significant kit producer of aircraft meeting all parameters of Light-Sport Aircraft — the Kansas company also sells SLSA and ELSA versions of some models. *** Cessna's rise to the #2 slot from the #8 place at the beginning of the year pushed everyone else down. Onetime #2 producer American Legend now finds itself in #5 with 5 new registrations in 2011. *** Yet the top 10 have remained remarkably stable, and indeed, they account for more than 70% of all SLSA fixed wing airplanes delivered since day one in April 2005.

Sure enough, by several measures and based on multiple conversations, 2011 is shaping up to be a better year than 2010. Of course, that’s not saying much as all of aviation worldwide was slow last year and in 2009. When you’re near the bottom of the well, everything starts looking up. *** With those thoughts in mind, we present the newest market share report, this one through the third quarter of 2011. In recent years we’ve had folks tell us we ought to show charts of this year’s or this quarter’s performance. But most readers want to know the “installed base,” to borrow a phrase from the trend-setting tech industry. When people talk about Windows versus Apple market share or iOS versus Android, they generally mean how many of all buyers have those systems. *** Nonetheless, we recognize pilots are hungry for more recent info. So for several years, we have discussed near-term performance in the text of our articles even while we present a graphic showing FAA N-number registrations since the beginning.

First Half 2011 LSA Market Report

By Dan Johnson || July 21, 2011 Leave a Comment

Arion's Lightning, an all-American design, is close to entering the Top 20. photo courtesy Arion Aircraft

Renegade's Falcon was first to fly with Lycoming's O-233 LSA variant engine.

Several readers have asked and we are finally delivering. Jan Fridrich and I present the LSA Market Share Report for the first half of 2011. Figures show a mimicking of 2010 output and that was not a strong year. However, the numbers are not down from 2010 so you could see stability if not growth. *** In the first half of 2011 six companies account for almost 90% of registrations and Cessna alone accounted for precisely half of these. The other five producers: CubCrafters (17% of all first half 2011 deliveries), Czech Aircraft Works (including PiperSport, 13%), Flight Design (7%), Jabiru (4%), and Aerotrek (3%). *** The Over-100 Club now has eight members (chart) up from six at the end of 2010. Our numbers reflect total fleet size, so growth measured this way is inevitable. This method of illustrating market share identifies the strongest producers since 2005. To reveal rising brands that don't make the Top 20, we use text references. In this period, that includes the Arion Lightning and the Renegade Falcon. While not yet making the Top 20 both are aircraft to watch. Each is U.S. built and in this metric we see the most surprising aspect of this report... *** U.S. manufacturers have overtaken European producers. While unquestionably an American brand, some readers will question Skycatcher's national origin (think Apple and their devices... designed in the U.S. / built overseas). But that doesn't change the fact of American designs for the first time out-registering European brands in the first half of 2011. *** Cessna has risen to be the market leader for 2011, moving up to 8th from 13th place in our Top 20, based on 54 registrations this year. Their potential would seem potent considering the Wichita giant reported 1,000 orders. Some industry observers expressed that the Chinese manufacturing operation proved difficult to start. Additionally, Cessna may have allowed things to run slower both to improve quality and perhaps because some customers might cancel their Skycatcher orders if pushed to take them in this difficult economy. *** Let's keep aviation production figures in perspective. According to multiple sources, airplanes are not the only challenged industry. Marina owners who used to sell plenty of large boats are struggling and RV manufacturers are having a tough time; one billon-dollar corporation (Monaco) entered bankruptcy. The misery of this sluggish economy touches many. As one expert put it, "Airplanes, even Light-Sports, are luxury items and except for the super rich, many otherwise well-to-do persons are holding back on spending." Meanwhile, the stronger companies are moving upward and the Light-Sport industry's many small players can be extremely tenacious. As the U.S/EU economies improve, LSA are the most likely to benefit thanks to lower prices and great qualities.

Irony in 2010 Market Share Report

By Dan Johnson || January 19, 2011 Leave a Comment

You just have to marvel how a dynamic new industry unfolds. No matter your level of expertise — in or out of government, large or small private organization, or even as an individual guru — no one can exactly foretell the future of the grand experiment we call Light-Sport aviation. *** So, what's the irony? After all the years I've released the results of Jan Fridrich's laborious market share assessments using FAA data, one company has finally displaced perpetual #2 producer, American Legend. The star that rose is, of course, Piper, who not quite one year ago announced they would distribute the then-Sport Cruiser. That model (with its own winding tale) had done respectably well on its own and Piper's legacy brand brought an impressive growth spurt even during a very weak economy. Yet, even as Piper rose from 6th place last year to dislodge the Legend Cub producer, the Vero Beach outfit ended their relationship with Czech Sport Aircraft. Who could've predicted that... in less than one year's time? Many eyebrows were raised at the revelation. *** The news story continues to unfold with PiperSport/SportCruiser dealers forming an association to continue U.S. sales and service. I'll have more on that development after Sebring, which starts tomorrow. *** Meanwhile, Czech Sport Aircraft released news saying that they concur with the Piper statement that spoke to a difference in company philosophy, adding that CSA wishes "to continue to distribute CSA aircraft worldwide and does not want to focus on the US market only." CSA also reports that the name PiperSport will change to SuperCruiser. Update 2/6/11 — The name change won't happen, says U.S. Sport Aviation, the company taking over from Piper. They'll continue to represent the SportCruiser. —DJ *** In other noteworthy changes, Cessna has now risen to 13th from not being on the chart at the end of 2009. CubCrafters rose from 5th to 4th. As these changes occurred, Tecnam slipped from 3rd to 5th and Remos from 4th to 6th, both leading producers reflecting the challenges of a troubled economy. However, Aerotrek continued its deliberate but steady rise from 12th to 11th and TL Ultralight distributor SportairUSA rose from 10th to 9th (a technical position as it rose to tie AMD, which changed hands and is now known as Eastman Aircraft). *** SportairUSA started representing the Zlin model that it rebadged as the iCub. A related story is Jabiru USA and Arion. The latter has 11 registered SLSA joining a growing fleet of some 80 kits. Though legally organized as two companies, the sibling companies complement one another and if joined as one, have registered 108 SLSA, enough to allow them to join the exclusive "Century Club" of builders that have exceeded 100 units registered.

Strong Survive, Even Thrive in Another Slow Year

By Dan Johnson || November 21, 2010 Leave a Comment

All other producers may be specialty or smaller manufacturers but they account for 258 aircraft - or one in seven LSA! - including some rising stars like Arion's Lightning LS-1. photo courtesy Arion Aircraft

Accompanying this article is our customary chart showing market share of the entire fleet of LSA. I've received a few comments over recent months that we should emphasize current-period results. Market share for many products, computers, for example, are given as total market share ("Windows has 90% of the market."). *** In truth, I have reported current-period results in the article text for the last few updates. We've collected all market reports to make reviewing them easier. Here's a look-back with emphasis on results only for 2010. *** With 83% of the year (10 months) accounted for, Piper's legacy brand is convincingly leading the market. At 43 airplanes registered in 2010 (24% of all registrations), the Vero Beach, Florida company is rising rapidly. Note as always that these figures do not match actual sales activity at companies. *** Following Piper, CubCrafters is enjoying a strong year, said Jim Richmond at AOPA as his company added 37 LSA registrations (20% of all '10 LSA). The company also has a Part 23 line and does service work on Cub-types, so the enterprise is surviving well in this downturn. *** No one should be surprised that Cessna added 29 Skycatchers (16%) to FAA's registry (the source of all figures for this report). Other reports suggest Cessna should ship about 150 LSA for 2011, which will sharpen an already-close battle for second place. *** Looking at overall fleet share, American Legend, Czech Sport Aircraft (Piper), and CubCrafters are within a few aircraft of one another. Tecnam is within easy catch-up range, and Cessna will likely join this club in 2011. Remos may resurge and the Jabiru/Arion group is also tantalizingly close. All these brands trail perpetual market leader Flight Design by a wide margin. *** Back to 2010... industry stalwarts Flight Design and Tecnam are having OK years at 17 (9%) and 14 (8%) respectively registered in the first 10 months of the year. Next up is newer arrival, the Lightning with 9 (5%) new registrations, followed by American Legend at 6 and Paradise at 5 registered. *** Honorable mentions for registration activity in 2010 go to TL/SportairUSA for adding four new Sirius; Aerotrek with four new A-series LSA; Skykits with four Savannah, FPNA with three A-20 series models; and, 3Xtrim with a pair of Navigator 600s. *** At 182 registrations and projecting to a full year, I estimate 218 new registrations in 2010, down 4% from an also dreadfully slow 2009. After two years of waiting for greater certainty in the economy, several industry veterans believe buyers could unleash some pent-up demand in 2011.

Accompanying this article is our customary chart showing market share of the entire fleet of LSA. I’ve received a few comments over recent months that we should emphasize current-period results. Market share for many products, computers, for example, are given as total market share (“Windows has 90% of the market.”). *** In truth, I have reported current-period results in the article text for the last few updates. We’ve collected all market reports to make reviewing them easier. Here’s a look-back with emphasis on results only for 2010. *** With 83% of the year (10 months) accounted for, Piper‘s legacy brand is convincingly leading the market. At 43 airplanes registered in 2010 (24% of all registrations), the Vero Beach, Florida company is rising rapidly. Note as always that these figures do not match actual sales activity at companies. *** Following Piper, CubCrafters is enjoying a strong year, said Jim Richmond at AOPA as his company added 37 LSA registrations (20% of all ’10 LSA).

New LSA Market Info; Here Come the Big Boys

By Dan Johnson || September 6, 2010 Leave a Comment

CSA's PiperSport, distributed worldwide by Piper photo courtesy Piper Aircraft

Cessna Skycatcher photo courtesy Cessna Aircraft

Perhaps you've noticed we have not been reporting market share information as often as we once did. Two reasons: (1) the market has matured, meaning the leaders are distancing themselves from niche producers and the rank positions aren't moving around as much; (2) in the economic doldrums, the numbers simply haven't been changing as quickly. *** But since the last report, some action occurred that shines a spotlight on an expected development. The aviation Big Boys are climbing upward... Piper advanced into the #3 spot, pushing also-strong CubCrafters down a notch. The legacy Florida company is closing on #2 American Legend. Secondly, while still well down the chart, Cessna moved up from #20 to #17 enroute toward the top. Based on the company's reported 1,000+ orders, it seems only a matter of time before they outrun everyone. Or, will they...? *** Nothing is sure in business (or economies, it appears). And several LSA producers have been nimble, adding new products, building new dealer and flight school networks on a steady pace, and notably, not having to carry old baggage. *** Indeed, at least one producer (who must remain nameless) said a post-Oshkosh uptick in orders can very likely be attributed to Cessna's growing Skycatcher fleet. The theory is that when Cessna (and Cirrus) first announced LSA projects, the existing LSA market benefitted from the validation this represented. Cessna studied long and hard and concluded, "Yes, we are sure a market for a Light-Sport Aircraft exists." *** Then quite of bit of time passed and we saw no Skycatchers except as part of the company's airshow displays. That's over. Cessna is shipping. This may help other strong players as customers signal growing acceptance of LSA. *** Perhaps it's the impending U.S. elections or a drop in jarring news headlines, or whatever... but the LSA market appears to be showing life, and a good bit of the movement is from those Big Boys in aviation.

Perhaps you’ve noticed we have not been reporting market share information as often as we once did. Two reasons: (1) the market has matured, meaning the leaders are distancing themselves from niche producers and the rank positions aren’t moving around as much; (2) in the economic doldrums, the numbers simply haven’t been changing as quickly. *** But since the last report, some action occurred that shines a spotlight on an expected development. The aviation Big Boys are climbing upward… Piper advanced into the #3 spot, pushing also-strong CubCrafters down a notch. The legacy Florida company is closing on #2 American Legend. Secondly, while still well down the chart, Cessna moved up from #20 to #17 enroute toward the top. Based on the company’s reported 1,000+ orders, it seems only a matter of time before they outrun everyone. Or, will they…? *** Nothing is sure in business (or economies, it appears).